HELVEN SHARES NEW SINGLE “MY LOVE MY LOVE” AHEAD OF DEBUT EP VOLUME 1
9AM RECORDS/JANSEN RECORDS
Rising Norwegian alt-pop artist Helven is set to release her debut EP volume 1 via Jansen Records on Jan 14th. Over the last few months she has shared the first taste of the EP in the form of singles ‘u my homie’ and ‘if I could be like you’ which have earned her early support across the blogosphere and a steadily rising following. Ahead of the record’s release next month, today Helven has shared new single ‘my love my love’.
Hailing from the Norwegian countryside, Helven, aka 21-year-old Jenny Bakke, recently moved to Oslo to pursue her career in music. The up-and-coming musician has a talent for fusing together honest, true and contemporary lyrics with inspiration from pop music of the past, capturing the experience of life as a 21-year-old woman in the 2020s.
Inspired by the many lessons her brother, who has autism and Landau-Kleffner Syndrome, has taught her, Helven is on a mission to wear her heart on her sleeve. Each of the five tracks that make up volume 1 focuses on a different emotion that she has struggled to express in the past: envy, care, love, sadness and frustration. Attaching a particular feeling to the autobiographical stories she tells in her music has helped her find a true sense of self. Her message to her generation is simple. “In order to survive in this increasingly chaotic world we need to listen to our feelings more, and express them proudly.”
Previous singles ‘if i could be like you’ and ‘u my homie’ dealt with feelings of jealousy and friendship respectively. On ‘if i could be like you’, Helven said “I have always tried to love myself, at least most of the time. But occasionally I’m haunted by jealousy. For a time I felt like I would do anything to be like someone else, to have lived another life and even to die like someone else. But now I’m glad I chose to be me”.
‘u my homie’ saw Helven deliver her signature smoky vocals atop laidback trip hop beats. The lyrics were pulled from text messages and notes Helven wrote whilst helping her childhood friend through a tough time.
More positively, new single ‘my love my love’ is a glorious piece of indie-pop about daring to feel and to show love, to friends, to the world, to strangers, to a loved one, and to yourself.
With sky-high ambitions, a bold visual identity and the aura of a life lived despite her young age, Helven is ready to conquer. volume 1 was recorded in Luft Recordings with Andrew Murray Baardsen (Sassy 009, Pen Gutt) and will be released on January 14th via Jansen Records.
(9AM Records/Jansen Records)
Release Date: January 14, 2022