I YA TOYAH – “BELIEVE”
A SPILL EXCLUSIVE VIDEO PREMIERE
I Ya Toyah is not a musical act, she is a movement. She is a Chicago-based industrial electronic artist whose intense vocals, sharp production, and commanding live presence have been earning international attention across the alternative and electronic rock scenes. Blending dark synth textures, industrial grit, and modern melodic hooks, her sound bridges underground culture with broader rock and electronic audiences.
Since emerging with her debut Code Blue, I Ya Toyah has steadily built a reputation as a standout new voice in modern industrial music. Her singles and videos have been featured across alternative press and media, added to curated digital playlists, and supported by a dedicated fanbase drawn to her cinematic sound and visceral, emotionally charged performances.
On stage, I Ya Toyah has toured extensively across the United States, Canada and Europe, sharing tours and stages with influential acts including Orgy, Cold, Stabbing Westward, Beasto Blanco, Wednesday 13, Stitched Up Heart, Front Line Assembly, among others. Her immersive live show — combining hybrid electronic performance, visual production and a high-energy vocal delivery — has become a defining part of her identity.
2026 marks a major new chapter. I Ya Toyah joins Front Line Assembly and KMFDM as main support throughout Europe, expanding her global touring footprint and solidifying her position within the industrial touring circuit. At the same time, she launched a new era of music beginning in Spring 2026, collaborating with Grammy-nominated producer Johnny K (Disturbed, Staind, 3 Doors Down, Finger Eleven). The new material elevates her production into a heavier, more polished and cinematic direction — maintaining her dark edge while widening the scope for mainstream crossover.
Rooted in a DIY ethos and multi-disciplinary approach, I Ya Toyah continues to evolve as a writer, producer, and performer. Her work blurs lines between industrial, electronic, metal, and rock, proving that forward-thinking dark music can feel both subcultural and widely resonant.
Join the revolution. Plug into the I Ya Toyah frequency.
The music video for “FEELINGS” expands the song’s defiant critique of modern humanity into a visceral, cinematic narrative — one that confronts darkness yet ultimately chooses hope.
Set in a stark, clinical world on the edge of collapse, the story follows a wounded figure who bursts into a hospital — bleeding, desperate, and carrying a burden far greater than their own survival. What unfolds is not a rescue, but a reckoning.
As surgeons work to save the subject, a deeper truth surfaces: the world cannot be healed without sacrifice. Through a haunting and brutal procedure, the subject realizes that their own feelings must be set aside — that true salvation demands the surrender of self.
In unbearable pain, yet with conscious intent, the subject allows their heart — glowing, powerful, almost otherworldly — to be removed and offered as the force that can restore a fractured world.
Blending raw vulnerability with unflinching honesty, the “FEELINGS” music video transforms personal suffering into collective redemption. It challenges a culture of self‑obsession and emotional fragility, proposing a radical, uncomfortable idea: healing the world may require us to rise beyond ourselves.
Dark, intimate, and deeply human, this visual is not just an extension of the song — it is its evolution. A descent into pain, and a rebirth through purpose.
ARTIST QUOTE
In a world unraveling under the weight of its own fragility, a wounded body becomes the site of transformation. “FEELINGS” unfolds within the sterile tension of an operating room, where flesh, emotion, and purpose collide. What begins as an attempt to save a life evolves into a deliberate act of surrender. Suspended between pain and clarity, the subject accepts a fate that reaches beyond mere survival.
The heart — luminous, symbolic, essential — ceases to be a vessel for personal feeling and instead becomes a catalyst for collective rebirth.
Blurring the boundary between brutality and beauty, the film interrogates the cost of healing in a culture consumed by itself. It is a meditation on sacrifice, transcendence, and the quiet violence of choosing something greater than one’s own existence.
I Ya Toyah
[Single]
(Femme Fatale Records)
Release Date: May 8, 2026
Pre-Save FEELINGS HERE
Artist Links
Background Photo Credit: Shervin Lanez
