SPILL NEWS: SUGAR SHARE NEW SINGLE “KEEP LOOPING”

SUGAR SHARE NEW SINGLE “KEEP LOOPING”

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Today, Sugar, the iconic alternative rock trio led by Bob Mould alongside bassist David Barbe and drummer Malcolm Travis, share a new single, “Keep Looping.” The track follows Sugar’s highly acclaimed recent singles “Long Live Love” and “House of Dead Memories,” of which Stereogum said, “’House Of Dead Memories’ is lean and mean and efficient, and it keeps layering on catchy new elements, like the shaker that comes in on the chorus, and there’s something beautifully bittersweet about this band, reunited after 30 years, coming back with a new song about trying and failing to move on from old memories. If we’re stuck, at least this is a good place to be stuck.”

Of the new track, Mould notes: “Living in SF, I have a love/hate relationship with AI. It’s bringing my City back to life, but at what cost to society and the environment? And do we trust the current regime to do the right thing with this new tech? The new song has more snarl, and the lyrics say it all: A touch of dopamine. The steady beat of the drum. Get used to the constant hum of the Lie.”

“‘Keep Looping’ might be my favorite of the new Sugar songs. Just like so many other things that quite literally keep looping in my head, this song gets stuck in my brain quite a bit,” says Barbe. “The combination of the intensity of the main riff and the elevation of the bridge checks a lot of boxes for me. As was the case with “House of Dead Memories” and “Long Live Love,” I am stoked for it to finally be unleashed for public consumption.”

With the triumphant European leg of their Love You Even Still World Tour wrapped up, the band is eagerly gearing up for their North American shows, which begin on August 11 in Denver and feature 24 dates across the U.S., including three sold out nights at First Avenue in Minneapolis MN and two shows at Union Transfer in Philadelphia PA, while also hitting Los Angeles, San Francisco, Washington D.C, Boston, New York, and Atlanta, with the final date being October 24 in Athens, GA. A portion of each ticket purchase will be donated to The Trevor Project, the leading suicide prevention and crisis intervention nonprofit organization for LGBTQ+ young people. More information and tickets can be found here.

Travis says, “You can’t imagine how surreal this whole experience has been so far. The travel, meeting fans young and old…the fact that we are even playing together again. A total thrill.”

“Thank goodness for live music,” Mould adds, “It’s been a joy to be on the road with Sugar. Hardly any phones out. Audiences fully engaged with what’s happening on stage. That makes me hopeful for the future.”

Tour Dates

Aug 11th | Denver, CO – Mission Ballroom
Aug 15th | Seattle, WA – Paramount
Sep 10th | Minneapolis, MN – First Avenue [SOLD OUT]
Sep 11th | Minneapolis, MN – First Avenue [SOLD OUT]
Sep 12th | Minneapolis, MN – First Avenue [SOLD OUT]
Sep 19th | Chicago, IL | Riot Fest 2026
Sep 25th | Dana Point, CA | Ohana Festival 2026
Sep 26th | San Francisco, CA – The Warfield
Sep 30th | Los Angeles, CA – Palladium
Oct 8th | Detroit, MI – Masonic Jack White Theatre
Oct 9th | Cleveland, OH – Agora Theatre
Oct 10th | Pittsburgh, PA – Stage AE
Oct 12th | Philadelphia, PA – Union Transfer [SOLD OUT]
Oct 13th | Philadelphia, PA – Union Transfer
Oct 14th | Washington, DC – The Anthem
Oct 16th | Brooklyn, NY – Brooklyn Steel
Oct 17th | Boston, MA – Roadrunner
Oct 18th | Hudson, NY – Basilica Hudson
Oct 20th | Cincinnati, OH – MCL Pavilion (Indoors)
Oct 21st | Nashville, TN – Brooklyn Bowl
Oct 23rd | Atlanta, GA – The Eastern
Oct 24th | Athens, GA – Georgia Theatre [SOLD OUT]

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