SPILL VIDEO PREMIERE: THE YETS – “DEFINE THE MAN”

THE YETS – “DEFINE THE MAN”

A SPILL EXCLUSIVE VIDEO PREMIERE

Today we are thrilled to present you the latest sublime single from American dreampop duo The Yets. Called “Define The Man”, here the duo – whose sound is often compared to Cocteau Twins – also summons very welcome elements of Lush, Echobelly, The Sundays and Beach House.

Uplifting with all the wonderful shimmer of vintage alternative pop, this music evokes the nostalgic charm of classic alternative pop, its melodic longing and intricate musical arrangements. Featuring impeccable production, this certainly makes for a delightful listening experience.

Based in Myrtle Beach, The Yets is the creative union of vocalist Robin Wilson and guitarist-producer Craig Anderson Snook, who met when Robin returned home to South Carolina after some years in Georgia. They released their 2022 debut eponymous EP to critical acclaim. With lush, atmospheric and soulful melodies, The Yets offer a seamless fusion of modern and classic rock influences.

“This is an introspective and emotive song capturing the complex feelings of an adult women grappling with the distant memory of a man she loved. Set against the backdrop of her childhood bedroom, the song creates an intimate atmosphere that draws listeners into her reflective state,” says Robin Wilson.

PHOTO CREDIT: GORDON & JILL BACKMAN

“As she lies in the bed of her youth, surrounded by relics of her past, the verses paint vivid images of a man who was physically present yet emotionally absent.  There is a longing for understanding woven into a tapestry of regret as she questions who he truly was and how his absence shaped her identity.”

With a fresh, but seemingly familiar, adult alternative vibe, the chorus rises with poignant intensity, expressing her struggle to reconcile the man she barely knew with the echoes of his influence in her life.  It embodies her desire to understand him – to “define the man”- even as she acknowledges it’s too late.  The melody swells with emotion, blending sorrow and acceptance, as she confronts the impact of their incomplete relationship on her present-day self.

Haunting, dynamic and smooth, The Yets’ music combines elements of ethereal pop and popular rock in transforming the classic to contemporary.

Craig Anderson Snook, who played guitar for several popular bands in the 1980s, such as Gross Negligence, brings decades of musical experience to the duo.  Robin, well known for her extensive touring with rock groups Skirt and  Bachelors of Art (B.O.A.), adds depth and passion to their music. Craig’s intricate compositions provide the perfect backdrop for Robin’s voice to soar, creating immersive and atmospheric landscapes that push the boundaries of alternative rock.

As of October 22, the “Define The Man” single will be available fine online music stores and streamable via Spotify. The full album can be obtained digitally or on CD directly from the band via Bandcamp.

CREDITS

Written and performed by Craig Anderson Snook & Robin Wilson
© 2022 Craig Anderson Snook/Robin Wilson Snook (BMI)
Robin Wilson – vocals, other instruments
Craig Anderson Snook – guitars, other instruments
Recorded, mixed and produced by Craig Anderson Snook at 3’s in Myrtle Beach, SC
Mastered by Jay Matheson (The Jam Room)
Videos created and produced by The Yets
Album and website art by Robin Wilson
Band photos by Gordon & Jill Backman
Publicity by Shameless Promotion PR

The Yets
[Single]
(Independent)
Release Date: October 22, 2024

Artist Links

Photo Credits: Gordon & Jill Backman