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*CONTEST CLOSES: TUESDAY MARCH 14, 2017 @ MIDNIGHT
About Amber Run
In February 2016, Amber Run were at their lowest ebb: dropped by their label, in a creative rut and one member down. Cut to February 2017, and they’ll be releasing For a Moment, I Was Lost, a second album documenting the struggle of their darkest moments, but also the triumph of emerging from the abyss.
In January 2015 they received the inevitable phone call from their manager, informing them that they’d been dropped. But instead of caving, each remaining member came to the same conclusion: the songs they’d been working on were worth pursuing, and the band had a bigger purpose than ever. They knew they were going to make another record, regardless of label involvement and in spite of money troubles. For all the turmoil, a wave of bad events helped inspire Amber Run to take matters into their own hands.
Heading into 2017, addressing mental health issues is fortunately no longer a “taboo” subject. Bands are increasingly at ease with documenting their struggles, and there’s less of a general perception that life on the road is easy, all glitz and glamour. But that doesn’t mean this conversation doesn’t still have a long way to go. It’s easy to turn a blind eye to the pressure and expectations heaped on bands– “If people actually knew that period, they wouldn’t see it as whining,” Keogh says. “[But] people don’t wanna hear about it. They don’t want to know about a struggle.” The truth is, everyone making music does it out of love and passion. And as soon as that process becomes plagued by false expectations, pressures and stresses, these feelings threaten to take over. “Everyone you meet wants to ask you what it’s like to be in a band,” begins Wyeth. “They expect that whole groupies, partying story. They don’t realize that you’re quite often sitting on a sofa, in your tracksuit bottoms, cold, alone, looking at the floor.”
What’s remarkable about For a Moment, I Was Lost is how it documents those feelings without being overbearing. By laying bare every hardship of the past few years, it’s a record that goes beyond the promise of ‘5AM’, telling its captivating story in grizzly detail. Now, they’re on a label built from a foundation of mutual respect, their current head-space is an inconceivable distance away from what it was a few months back. “This album is such an unbelievable release of adrenaline and energy,” says Keogh. “And I still totally believe we’ll get to where we wanna be – selling loads of records, headlining festivals. The same ambition’s still there. But we understand the work that has to go into that. And we have a means of doing that, now.”
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