CHAKA KHAN, THE QUEEN OF FUNK & SWITCH TEAM UP TO DROP “LIKE SUGAR”
THE FIRST RELEASE ON SWITCHβS NEW LABEL DIARY RECORDS
Diary Records
In a red hot, era-spanning collaboration, The Queen of Funk and multiple Grammy winner Chaka Khan has teamed up with Major Lazer founder and Grammy-nominated producer Switch (M.I.A., BeyoncΓ©, Rihanna) to drop brand new track, βLike Sugarβ. Not only does it represent a scintillating collaboration between two leading talents, but itβs also a statement of intent as the first release from Switchβs new label imprint Diary Records.
Comebacks are en vogue in the world of music, but how often do two influential artists join forces to produce a track every bit as good as their classic material? While Chaka Khan has returned to touring, new tracks have only emerged sporadically since her 2007 album Funk This. βLike Sugar βdemonstrates that her voice soars with as much power and emotion as it did back when her solo career exploded with βIβm Every Womanβ, forty years ago.
The track is the first taste of Chaka Khanβs long-awaited new album on Diary Records, details of which will be announced soon.
After over a decade in London creating and influencing a broad spectrum of underground club music, Switch headed to Los Angeles and teamed up with Diplo to create Major Lazer. At the same time he worked with leading artists including BeyoncΓ©, Christina Aguilera, Brandy and Santigold. Upon leaving Major Lazer in 2013, Switch produced several tracks on the M.I.A. album βMatangiβ (they first worked together on the huge breakthrough album βKalaβ) before deciding to change his focus and develop his own artists and projects. Serendipitously, this coincided with him meeting his now partner and collaborator, artist/writer/producer Sarah Ruba (co-writer on βLike Sugarβ), who shared his ambitions. Together, Switch and Ruba decided to mastermind a new project which could hit that rare sweet spot between musical freedom, mainstream success, and artistic credibility.
It has taken a few years to identify and develop the talent that can bring this vision to fruition. The result is Diary Records – a haven for visionary artists who are looking for worldwide recognition. Switch will produce and remix all of the labelβs releases.
This, the full release of βLike Sugarβ, comes after a super limited edition extended mix of the track became one of the most sought after items at this yearβs Record Store Day. The cocktail of Chaka Khanβs timeless vocal gift and Switchβs attention grabbing production immediately became a tastemaker favorite. Gilles Peterson, Annie Mac, Nick Grimshaw, Pete Tong, Benji B and Danny Howard all gave it airplay, while club support came from The Magician, Horse Meat Disco, The Black Madonna and Mark Ronson.
Fittingly, given itβs a Chaka Khan track, the accompanying video has been directed by another iconic female creative in the shape of Kim Gehrig (Calvin Harris, Basement Jaxx). Itβs a rare return to the music video world for Gehrig after focusing on award-winning commercial work for clients including Sport England, John Lewis and Honda.
Like the great dance videos of the late β90s and early 2000s, Gehrigβs video is a simple but deceptively clever idea thatβs been expertly executed with the help of the Parisian choreography duo I Could Never Be A Dancer and superstar stylist Vanessa Coyle. In a contemporary twist, however, it depicts a succession of characters whose dance moves are looped – reflecting the rhythm track but with a visual glitch-in-the-matrix. Theyβre gradually layered together into an increasingly surreal mix of manic energy, GIF-like dance moves and vibrant colors.
Chaka Khan is confirmed to play a rare UK show at Bestival in August.
Chaka Khan
“LIKE SUGAR”
[Single – album details to be announced]
Release date: to be announced
(Diary Records)
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