IVAN BEECROFT – “YOU CAN’T TAKE MY SOUL”
December 1, 2017
WHATEVER is an album of many colours. It could be viewed as being a modern musical kaleidoscope, it may also be viewed as one man’s artistic roller coaster ride but what it definitely can’t be viewed as is a pretentious, irrelevant pile of fast food for the ears. The honesty that Ivan exudes on this album could not have been done under a major label; he would never have been allowed to produce such a brutally honest work. The intellectual elements of this album are uniquely woven amongst a tapestry of simple melodies and minimalist lyrical content and exquisite instrumentation. To call Ivan Beecroft a modern musical genius is an understatement but would probably still make him uncomfortable. He would be more comfortable being known as a working class bloke who’s absolutely fed up with the status quo and is unafraid to stand up to the corporate bullies and spineless, treacherous politicians who have created the rampant social inequality that exists today. The huge chart success of the single “Believe” racing up to number 27 on the national rock charts and independent charts simultaneously in its first week, gave Ivan the confidence to release this album under his own label and fund it himself. So every element of this album is unadulterated by a major label: it is truly and undeniably organic right down to the mixing and mastering. As Ivan says, there is NO AUTO-TUNE ON THIS ALBUM, NO SEMI NAKED GIRLS IN FILM CLIPS, NO PRETENTIOUS POSTURING IN BAND SHOTS, NO BULLSHIT!!!! Just raw honesty.
In his own words Ivan Beecroft is: “A working class bloke who’s absolutely fed up with the status quo”. His full album release was unleashed November 9, and appropriately entitled, “Whatever”. His music is raw, his words angry and dark at times, but it’s real.
As a steel worker in a dying industry he was often affected and appalled by the unsafe working conditions that surrounded him. He turned to music as a way of coping with everyday reality of working in an unsafe environment. His work place is often reflected within his music, as well as life experiences. His music is Retro Rock/ ’90s Grunge Pop both unique and addicting.
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