RUNHIDEFIGHT – “BECAUSE I LOVE YOU”
After taking a break from music to do the whole “mom” thing, Geeta Dalal Simons is kicking in the door and returning to her garage-rock roots (don’t worry, while still doing the “mom” thing). Introducing RunHideFight – a Philadelphia four-piece mixing elements of crunchy garage rock, surf, psych, and heritage: think ‘60s Bollywood meets ‘00s Goner Records, or Thee Headcoatees meets Cheap Trick. The band, featuring Brother JT (Creatures of the Golden Dawn, Original Sins), Christine Weiser (Mae Pang), and Jon Kois (Three 4 Tens, Marah), is announcing their debut release: a 7” record featuring singles “He’s A Jerk” and “Because I Love You,” the latter now streaming exclusively via New Noise Magazine.
“Because I Love You” comes along with some fittingly throwback visuals – inspired by The Archies’ ‘69 video for “Sugar Sugar.” Explains Geeta, “Our music has a strong ‘60s influence, and we wanted to acknowledge that, but without mindless nostalgia and also while acknowledging a lot of the problematic parts of retro culture.” The video flips the gender roles of the typical kissing booth and dudes-on-guitar band setup.
A standout in the video isn’t one of the band members – it’s Geeta’s custom-made one-of-a-kind 24-string 12/12 doubleneck guitar-sitar, made by luthier Chris DiPinto. She explains, “The more I thought about it, the more I realized that Nuggets-era ‘60s psych bands were a huge part of my musical bedrock; so many of them drew on the tones and melodies of Indian classical music, perhaps following the Beatles’ cue. I decided to culturally re-appropriate that sound and throw in some electric sitar. The instrument, as well as the goddess Saraswati sticker that’s on it, are tributes to my cultural heritage.”
“Because I Love You” can be streamed now on all digital platforms, and stay tuned for the release of the 7”, featuring A-Side “He’s A Jerk,” out November 30 via Hidden Volume Records!
(Hidden Volume Records)
Release Date: November 30, 2018