Martin Atkins – Band:Smart
Soluble LLC (June 1, 2014)
FROM THE AUTHOR:
The nice people at CDBaby have put together a BookBaby page for a special deal of 75% off the list price of $40! Just $9.99 for a little while.
Why, another book about ‘making it!’ ?
Well, this isn’t about that, really, it’s about redefining the whole idea of success on your own terms and perhaps a more definite route to get to wherever it is that you want to or can.
I’ve spent several years working on this, colliding with over 160 wonderful people and imposing on them to share their insights and experience – from Wendy Day to Benji Rodgers, George Massenburg to Gerry Gerrard to Ariel Hyatt to Tom Jackson on stage tips, to social media marketing nutcases to a psychoanalyst or just random amazing people I’ve been on panels with, sat in on events with or insights I’ve tried, stumbled across and managed to write down before I forgot.
From crowdfunding to success, from labels to DIY, contracts, marketing, studios, producers, managers, distribution, people, marketing strategies, booking, agents, band names, stage craft and all of the stuff you’d expect and some of the stuff you wouldn’t.
Is it a step by step guide? ….nope
Does it tell you everything you’ll need to know? – probably not actually but I think It’ll help get your head on straight and whatever the prevailing trends or newest platforms that have been developed in the amount of time it has taken you to read this – then develop a mindset that will be useful to you in dealing with your future as it unrolls like a giant red carpet in front of you.
There’s a chapter that shows you how to make an extra 100k in the next 12 months (or the 12 months after that) but, you’ll learn as you go through this that its about friendships and relationships never $ – if you can let go of all of that shit – you might actually make some money. If you actually let go of the idea of getting a deal and work to build your own business – then you might get one! – and realize that it’s the last thing you really need.
If you like the way I express myself, candidly, directly and to the point with a bit of bad language and some interesting pictures – then this is for you.
I hear about old battered copies of Tour:Smart still bouncing around in rehearsal rooms and somewhere in a touring van after years of abuse – I very much hope that in a few years this will be one of those too.
We are planning on tweaking a little bit before going to press with the physical book in early 2016 so no worries if you see a mistake or some weirdness – If you see a mistake please go HERE to fill out the error log. – You could win a t-shirt!!
Also be sure to check out my upcoming Band:Smart event on January 9th at SAE Chicago. Click here for details – 50 ideas to make $100K more this year!
Thanks – have a great holiday season, be nice to everyone, be safe on the road and hit me up on twitter if you need some advice @Marteeeen
What’s been said about my first book Tour:Smart (An Amazon Top 20 Book in Music Business)
“One of the best books on the logistics and strategy of street, local and band marketing.” – Seth Godin
“should be required reading for every event planner on earth, not just music!” – Andy Sernovitz (CEO, GasPedal)
“ brutally honest, remarkably wise, and extremely helpful.” ‐ Cool Tools “….. you are a bloody genius.” – Dan Weiden (Weiden + Kennedy) “
[Martin] Atkins joined a list of rockers who have made the transition from the stage to the lecture circuit, including David Byrne, Lou Reed and Brian Eno.” –Greg Kot (Chicago Tribune)
“Western civilization needs you…. You are brilliant.” – Howard Bloom
“Four Stars! The ultimate touring manual. ” ‐ Kris Needs (MOJO Magazine)
“Finally, a book that’s the real f***ing story and not some fairy tale.” – Jim Cuomo (President, Ryko Distribution)
“Best speaker on the planet.” – Paul Natkin (Chicago Music Commission)
“Attention Rock Bands – this is your owner’s manual!”– Joel Selvin (Senior pop critic, San Fransisco Chronicle)